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July 26, 2012


Mark Moreno

Bravo! Great Article! Sometimes the obvious is so overlooked. I was recently working a project at a recently closed restaurant in a location that was easily accessible by boat but not necessarily by car. Hint: Marina location.

Anyway this restaurant had a billboard that was about two miles away and as I spent time on the property numerous people showed up to eat in the restaurant and I had to tell them it had closed. When I asked how they had come to the restaurant many said that they were directed by the billboard. Ironically, I had to ask the first couple "what billboard?'. Amazingly I had passed that billboard at least a dozen times and never noticed it, probably because I stupidly thought that nobody paid attention to billboards. Wow, was I ever wrong. I guess the point is that everyone processes differently and billboards are a great tool for restaurants.

PS - We are gonna get that billboard for another client less than two miles away.

signs alexandria

I think a billboard and its creativeness will help generate interests with potential customers. Costing wise, we should be prepared to spend on it.

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